Friday, 24 February 2012

Description of Target Audience

The age of our target audience would be the age of 15 to 30, the reason why this age is because young people would enjoy this film as this sets a chilling vibe down their spine. The reason why we chose 30 year olds is because they would still keep a keen interest in a horror films. More male's would keep a interest in our horror films as female's would be more scared. The reason why our target audience is more male to female is because it is a known fact that men prefer horror films as women prefer more romantic films.
The social demographic we would give for our target audience is C1 C2 D E, the reason of this is because the upper class will not watch films in a cinema or at home because they are into tradition forms of entertainment such as opera and theatre. So this is the reason why we chose C1 C2 D E as this is more towards there life style and hobbies as they would get their entertainment from their television. So the occupation: of the target audience watching would be students, full time job's, and unemployed. The hobbies and interest that are target audience may be interesting in is on average the same as everyone else so football and more men would take up this sport, maybe going to the gym as our target audience would more likely to go gym as they are in the range of 15 to 30. Education would be a interest as this would appeal to some of the target audience such a Sci fi, watching horror films or different Genre in the Cinema and as well watching it on the television. The typical Style the target audience would be wearing  would be Indie, Gothic, Basic(jeans, t-shirt), and the reason of this would be gothic audience would be more interested in possession and horror films as this will attract there attention. So the Personality of our target audience could be depressing people, Gothic, metal, as these personalities would be more interested into the horror genre as this shows blood, screams, terror and a spine chilling experience. Our target audience favourite music, films are television programmes. The favourite music could be different bands such as Bring me to Horizon and You Me At Six, the reason of this is because its a rock band which shows their personality to be very dark, which gives them the reason why to like horror films. The target audience favourite films could very well be Paranormal activity and Saw as the genre of this is a horror, which this is the same of our opening sequence. Finally the favourite TV shows of our target audience could very well be Super Natural and Most Haunted as these shows give different impressions to different people, but mostly a spine chilling one as this connects well to are film opening sequence. 
This is offering the target audience entertainment as this offers the audience the forms of fear and excitement, through moments of shock and tension. This film allows the audience to escape from their daily "grind" because it contains forms that are not everyday experiences. This film also allows the audience to escape because the film has a supernatural atmosphere which they cannot relate to. 

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